Katie McDonough of Salon dislikes Kmart’s Joe Boxer male underwear ad #showyourjoe because it’s too overtly sexual for her taste, and she wonders about metal testicles. The booty shaking didn’t bother me – most popular musicals have way more spice in their dance routines.
When I watched the 1 minute commercial, what I noticed was that the only dude with speaking lines and the guy with the most shakes, was the single Black man out of a field of 6. Naturally, I asked myself – is this commercial racist? I’d love to know what you think.