{"id":9153,"date":"2016-01-01T22:00:11","date_gmt":"2016-01-02T03:00:11","guid":{"rendered":"http:\/\/thewei.com\/kimi\/?p=9153"},"modified":"2016-01-01T22:00:11","modified_gmt":"2016-01-02T03:00:11","slug":"racist-coke-ad-meant-to-shame-indigenous-mexicans-pulled-sanctions-sought-against-company","status":"publish","type":"post","link":"https:\/\/thewei.com\/kimi\/racist-coke-ad-meant-to-shame-indigenous-mexicans-pulled-sanctions-sought-against-company\/","title":{"rendered":"Racist Coke ad meant to shame indigenous Mexicans pulled & sanctions sought against company"},"content":{"rendered":"

\"Coke
Screen shot of coke commercial by Coca-Cola Mexico. Posted by Latino Rebels on YouTube<\/figcaption><\/figure>Coca-Cola Mexico has not only been motivated to pull an ad promotiong colonialism<\/a> and their unhealthy soft drinks, but indigenous rights and health activists in one of the most obese nations in the world also want the Mexican government to sanction the company for promoting the racist concept that indigenous culture is something shameful and outmoded that needs to be replaced. The ad’s activity takes place in the Totontepec Villa of Morelos, a Mixe community in Oaxaca, M\u00e9xico. Nation of Change writes:<\/p>\n

…Pablo and other activists said the ad \u201creproduced and reinforced stereotypes of indigenous people as culturally and racially subordinate,\u201d according to a report<\/a> in The Guardian, which reported that they have asked the government to sanction the soft drink giant.<\/p>\n

The Alliance for Food Health has filed an official complaint with the National Council to Prevent Discrimination. Mexico is one of the most obese nations on the planet<\/a> and a top consumer of soda\u2014although the nation\u2019s soda tax has seen some progress<\/a> in reducing sales…<\/p>\n

\u201cFifty years ago, cases of diabetes type 2 in our indigenous communities were rare,\u201d says one person, speaking in the Mixe language. \u201cNow they begin to be an epidemic. In order to remain united, we must preserve our dignity, our health, and our culture. In Oaxaca, we drink tejare, tea and clean water.\u201d<\/p><\/blockquote>\n

La Alianza por Salud Alimentaria put out a video contesting the main propaganda points in Coca-Cola’s ad. En su video, Salud Alimentaria responde a las alegaciones racistas impl\u00edcitas en la propaganda de Coca-Cola<\/em>:
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