The idea that everything costs a lot of money has been a constant in the United States for way too long. Only this concept would account for very boring hamburgers costing about $4.00 at today’s fast food restaurants – an amount of money that people in quite a few countries work all day to earn. Hidden costs are built into so many of the items sold in the States and for some reason, America is willing to pay them.
The $4.00 fast food burger price, for example, represents the collective cost of the burger you bought plus the other one (or two) tossed into the garbage because nobody after about 15 minutes of sitting under the heat lamp they are declared inedible. Add to the waste cost franchise fees, national advertising fees, licensing and advertising costs and you can see clearly that you’re not paying much for your burger, but you sure as heck are paying for everything that burger represents in the consumer maketplace.