Wikipedia defines ‘confirmation bias’ as the tendency to search for, interpret, or recall information that confirms one’s beliefs. The New Yorker describes it as “the tendency people have to embrace information that supports their beliefs and reject information that contradicts them.”
This phenomenon is also known as ‘Myside Bias’ and the University of Waterloo classifies it as a sub-category of ‘information bias’.
I often forget what this term is called so thanks Jeff Buffington for helping me bring it to mind 🙂