Have you ever introduced a group of people to information new to them and found your audience going to sleep on you? I’ve noticed that when introducing people to facts which challenge their assumptions about “how things work”, or simply an overabundance of data which is completely outside of what they’ve been accustomed to experience or think about, they my audience may nod right off to sleep on me.
Important scientific studies are apparently identifying some of the reasons that our minds reject facts that are incompatible with our beliefs and experiences, or are so new we haven’t yet figured out what to do with them.