I am beyond disturbed that much greater resources are being spent on finding ways to “leverage” the power of the internet to exploit users, than we users are investing to find how we can harness our own power to use for our own good. This makes no sense when you consider what leverage means: to use a small object and a small amount of force to control a more massive object. In this analogy, the small force are the exploiters, the small tool is social media and the massive object represents the vast base of social media users: us.