Coca-Cola Mexico has not only been motivated to pull an ad promotiong colonialism and their unhealthy soft drinks, but indigenous rights and health activists in one of the most obese nations in the world also want the Mexican government to sanction the company for promoting the racist concept that indigenous culture is something shameful and outmoded that needs to be replaced. The ad’s activity takes place in the Totontepec Villa of Morelos, a Mixe community in Oaxaca, México. Nation of Change writes: